Background:
A thriving bank in South Africa wants to join the growing fintech industry in Southeast Asia. This was a take-home design exercise assigned to me by the product manager and lead UX writer. Having a little background in fintech, I brought fresh eyes and the research I did when writing for crypto-based copyrighting service, Blokopi.
The goal for this new feature was to invite existing users to check TymeSaver, a time deposit feature in their mobile banking app aimed at the Philippine marketplace.
See the Figma board in action:
I’ll share the thought-process behind how I arrived at my decisions.
Less Tyme to think
The set deadline they gave was reasonable. Although, it would be better and beneficial to dig deeper into the research behind their designs. On the app’s home page, the previous message was dry. Being clever has limits, but I went and added a little wordplay on the splash screen to catch the users’ attention.
This was the headline I wrote:
Savings grow faster when Tyme is on your side.
I wasn’t given the results of how it performed or if they ever did test the headline. But the recruiter and I discussed whether to use the proper word “time” instead of “Tyme” for branding purposes.
The error messages I wrote for this task could be shorter. I chose to make it clear. Fintech apps often plagued with unclear messaging. Plus, cutting the error text short could dilute the meaning and confuse users. It’s why I added length to certain phrases.
Closing thoughts
This was a fun design exercise to take, as it provided me a glimpse of what happens behind working with UX teams.
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