Riding with flair

I worked with Lisa’s brand as a side project while I was still working for a successful sport and outdoor brand. Her products were niche specific. It was aimed at motorcycle-riding women. My research led me to a rabbit hole of interesting groups and forums so I could dial-in the voice that she wanted.

After 2 rounds of draft, we nailed the brand voice and she was happy with the project. It also matched her personality and she already manages a huge Facebook page for lady bikers called Biker Girl Bling.

We worked several times writing and editing her listings in Amazon and her brand story. Here’s what she has to say about our partnership:

“Part of the challenge was to seamlessly integrate keywords into the product listing. I was blown away by what Franco came up with. Not only did he fulfill the task at hand, but it was cleverly written, enticing, and full of life! Boring, canned writing doesn’t exist in his world. Franco brings the excitement and brings words to life. Highly recommended!"

“Not only did he fulfill the task at hand, but it was cleverly written, enticing, and full of life!”

- Lisa C., Sparkle Rider CEO

Lisa at a biker event with her motorcycle. Photo from sparklerider.com

We still keep in touch and she has been referring other women in her group to have their origin story written. Do you have a story to tell the world? Let’s connect on LinkedIn or send me an email at hello at juanfrancoyu.com to schedule a call.

Project details:

Role: Product Copywriter (Amazon store)

Website: sparklerider.com